Samsung

We led the global campaign for the Samsung Galaxy S22 Ultra, a device that redefined what a smartphone camera could do in the dark. To tell that story authentically, we collaborated with two world-renowned photographers: 13th Witness from New York City and Jean-Philippe Mattei from Paris, each bringing their own distinct eye to the challenge of shooting their cities through the phone's extraordinary low-light capabilities. The result was a visually stunning body of work that explored both cities through unexpected angles, cascading city lights, and breathtaking aerial perspectives, with imagery that felt less like a product campaign and more like fine art photography. The campaign rolled out across YouTube, Instagram, Facebook, and TikTok, meeting audiences where they live and proving that the most powerful camera is the one pushing the boundaries of what you thought was possible.

*Work created while in-house at Eleven