Typecast Brand
Photography / Look Book / Campaign
Location: Tustin, CA
Most lookbooks open with a face. For Typecast's Paris Fashion Week The Other Ones did it backwards, we let the product do the talking.
We shot under open California sun. No studio, no diffusion. The brief was simple: before anyone tells you what this piece means, let it tell you itself, the way light catches an edge, how a material reads under real conditions.
