Pelican

When we had the opportunity to develop a localized campaign for Pelican, we went deeper than product. We went into heritage. Rooted in the brand's California DNA, the campaign was built to honor Pelican's legacy while bringing their consumer product line into sharp focus for a modern audience. Every creative decision was made through the lens of the brand's established tone of voice: rugged, reliable, and unapologetically Californian. This ensured the work felt like a natural extension of what Pelican has always stood for while giving it a fresh sense of place and relevance. The result was a campaign that felt as durable as the products it celebrated.

*Work created while in-house at Starch Creative